History, they say – whoever “they” are – is written by the victors.

Well, not exactly. Our age of revisionism and conspiracy theories, coupled with the unending vacuum that is the Internet, encourages us to consider just how victorious – or at least good – the victors really were and, thus, just how wronged the losers might’ve been.

That’s the backdrop of Pierre Briant’s “Darius in the Shadow of Alexander” (Harvard University Press, 579 pages, $39.95), newly translated by Jane Marie Todd and published in the United States after first appearing in French 12 years ago. In this book, Briant – emeritus professor of the Achaemenid world and Alexander’s empire at the Collège de France in Paris – explores how and why Darius III, who lost an empire to Alexander the Great, came to “haunt the realm of historical oblivion.” It is not, for obvious reasons, a biography. But it is a fascinating, extensively researched study of how branding can be as important as any battle.

Briant’s book arrives at a time when Persia (modern-day Iran) is very much in the news due to the controversial yet productive nuclear disarmament talks and Iran’s role in fighting ISIS – which some see as a play for greater power in the Middle East. Meanwhile, Israel’s recent discovery of coins bearing the likeness of Alexander go a long way to explaining why the Greeks – who knew how to spin – won and the Persians lost.

But first a bit of background: Some 130 years before the birth of Alexander in neighboring Macedon in July of 356 B.C., the Persians invaded Greece and burnt the Acropolis atop Athens, destroying its temples and worshipers. It was Greece’s 9/11 moment.

Alexander’s father – Philip II, king of powerful, rough-hewn Macedon and hegemon, or protector, of the more refined, resentful Greek city-states – seized upon Persian atrocity in his plans to invade Persia, liberating Greek nationals along its Mediterranean coast. But Philip – who loved much but none-too-well – was assassinated by a former male lover undoubtedly at the instigation of his ex-wife (and Alexander’s mother), Olympias. At 20, Alexander found himself heir not only to Macedon and the hegemony of the Greek city-states but to his mother’s dynastic ambitions and his father’s Persian dreams. ...