The NFL, deep into playoffs after a regular season of scandal, is also deep into its commitment to public service announcements against domestic violence and sexual assault.
The P.S.A.s feature current and former stars like the New York Football Giants’ quarterback and good guy Eli Manning saying “No More” – to such dangerous platitudes as “But he’s such a nice guy,” “She was asking for it,” “He just has a temper” or “We don’t talk about that.”
You may remember similar spots featuring actors Amy Poehler and Courtney Cox and fashion guru Tim Gunn. They’re the brainchild of No More, a five-year-old coalition against domestic violence and sexual assault working with actor Mariska Hargitay’s Joyful Heart organization. The NFL commercials, however, have raised No More’s profile on the Internet (from 35,000 views in June on nomore.org to 275,000 in December), and in print (a nice feature in The New York Times’ Sunday Styles section.)
If the P.S.A.s garner eyeballs and call attention to the cancers that are domestic and sexual violence, then they’ve done their jobs. But they’re a beginning not an end. It will take years until we reach the point if ever where there will be no more need for No More.